Beauty
Why Fragrance and Hair Brand Collabs Are Winning Combos
When Two Worlds Start Smelling Like Each Other There's something quietly clever happening across the beauty...
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Why Does Beauty Become ‘Niche’ When It’s Black-Founded?
Why Does Beauty Become 'Niche' When It's Black-Founded? The Word That Does a Lot of Work...
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Roo Haircare: A Textured Hair-Care Brand Founded by a Public Health Scientist
When Science Meets the Mirror Most hair-care brands are born out of personal frustration a founder...
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How Can Gen Alpha Beauty Brands Successfully Age Up With Their Consumers?
The Kids Are Growing Up And Their Expectations Are Growing Too There's a particular kind of...
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ELLE Tried It : An Under-Eye Treatment That’s Actually Worth the Hype
ELLE Tried It : An Under-Eye Treatment That's Actually Worth the Hype The Under-Eye Problem Nobody...
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Get an Early Look at Marc Jacobs Beauty’s Much-Anticipated Relaunch
Get an Early Look at Marc Jacobs Beauty's Much-Anticipated Relaunch A Brand That Never Really Left...
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Vivier: A Canadian Skin-Care Brand Creating Pharmaceutical-Grade Products
When "Clean Beauty" Isn't Enough Walk into any Sephora or scroll through any skincare subreddit, and...
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Gamine: A Heritage French Fragrance Brand Offering Scents in 2 Formats
There's something quietly radical about a fragrance house that refuses to choose between tradition and accessibility....
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This 5-Minute Reset Visibly Fades Dark Circles From the Very First Use
The Problem Nobody Talks About Honestly Most people who struggle with dark circles have already tried...
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8 Summery Scents That Smell Like Vacation
There's a moment usually somewhere between the third day of a beach trip and the last...
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